Aetna Marketing Manager: Aetna One Advocate in Hartford, Connecticut
Req ID: 43787BR
Aetna's brand promise: You don't join us, we join you. The Marketing Manager supporting Aetna One Advocate will be a leader in bringing that brand promise to life. You will support our advocacy teams who are joining members as they navigate through their benefit, customer service and care needs to achieve their personal health ambitions. You will partner with the Aetna One Advocate leadership team to launch this transformational initiative by developing value propositions, customer-specific marketing plans, compelling content, and effective engagement strategies. You will also support the strategic marketing of an additional product which will be piloted with one customer population and integrated with the Aetna One Advocate service.
Strategic partnership. Bring the voice of the brand and the customer to the product/service design table. Know the success metrics of your business and propose strategies for growth based customer insights and engagement data. Build strategically sound, results-driven marketing plans that are customized for customer populations.
Product value propositions. Galvanize a common understanding of the products core value proposition, and articulate a differentiated value proposition for each audience (e.g., members, plan sponsors, brokers, colleagues, providers, etc.)
Content marketing. Develop the market-facing pitch experience in collaboration with the sales team. Deliver best-in-class creative produced by the Internal Agency. Choreograph diverse content throughout the sales cycle to nurture prospects and enable growth. Coordinate with the Digital Technology team to implement content distribution.
Engagement strategy. Ensure our multichannel member engagement strategies reflect the brand promise and product value proposition. Validate that behavior change hypotheses, messaging, and engagement tactics all connect back to the business objective and consumer need.
Marketing team champion. Connect peers within the Marketing organization to apply our greatest strengths to a product. Partners include Brand, the Internal Agency, Local Marketing, Consumer Engagement, Analytics, Intelligence, Digital Technology.
5-10 years of relevant strategic marketing experience. Adept at influencing decision makers. Interest in the employee engagement with a background in employee health benefits. Modern marketer comfortable with digital and creative. Experience creating end-to-end, data-driven marketing plans that delivers results. A+ Powerpoint and storytelling skills.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Strategy development/4-6 Years
Functional - Marketing/Direct marketing/4-6 Years
Functional - Marketing/Sales support/4-6 Years
Technical - Desktop Tools/Microsoft PowerPoint/7-10 Years/Power User
Technical - Desktop Tools/Microsoft Outlook/7-10 Years/End User
General Business/Communicating for Impact/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Leadership/Developing and Executing Strategy/ADVANCED
General Business/Turning Data into Information/ADVANCED
Leadership/Anticipating and Innovating/ADVANCED
Considered only for current internal teleworkers (East coast)
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing