Aetna Mgr. Research Enteprise Intelligence Local Mkts - 40948BR in Hartford, Connecticut
Req ID: 40948BR
The Market Research Manager is expected to gather insights from multiple sources of data & analytics that will inform fact-based strategies and plans that provoke innovation to drive growth and financial performance. They will be primarily responsible for supporting the business through gathering intelligence and actively monitoring regional market conditions. Through primary market research, competitors, secondary data, provide insights to assist with all aspects of regional marketing and KPI measurements. The manager will identify the appropriate research methodology and supporting techniques to meet a defined business objective. They will curate a synthesis of pertinent secondary data, primary research and internal sales, market trends to develop appropriate recommendations to inform local, regional market focus. This role requires someone who will champion the voice of the customer and will actively communicate important influences (such as market, competitive conditions) and their potential impact to the business. We are looking for a candidate who craves information and understands how to take a problem and attack it by developing data-based hypotheses and test plans.
The Market Research Manager will conduct local market surveillance; actively monitor market and competitor activities leveraging a variety of sources. This position requires developing an understanding of local market conditions and activities including payer competitors, market hospital/provider systems, ACOs and Integrated delivery networks. They will gather intelligence through various tools, process, sales approaches (CI dashboard, knowledge management, salesforce.com, other related CRM) and will deliver ongoing sales and marketing updates to inform critical local strategies. They will work with management to summarize the businesses current knowledge and identifies gaps to support enhanced decision making. Can help reframe requests and contribute to efficient use of resources, time and budget spent on business requests. Engages with stakeholders to ensure understanding of strategic, tactical plans and priorities. Supports the development of compelling insights into action; involves key business partners in the process, enabling business application. Designs presentations to generate discussion and to provoke business action; can present information to achieve objective and respond to unexpected reactions; encourages debate around research recommendations and consistently advocates for customer point of view.
5+ years market, competitive intelligence gathering (primary CI collection, secondary monitoring) required.
5+ years experience in Primary Market Research.
Market Research Agency experience.
Experience with data visualization & 3rd party data sources (e.g. Competiscan, Mintel, Health Leaders/DRG, etc) Health insurance, hospital or other health related experience.
Multi-Cultural Market Segmentation experience.
Professional communication skills both written and verbal, able to present data to Executive Management team members.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
- General Management/Data analysis & interpretation/7-10 Years
Marketing/Market Research/7-10 Years
General Business/Communicating for Impact/FOUNDATION
General Business/Turning Data into Information/ADVANCED
General Business/Ensuring Project Discipline/ADVANCED
Service/Demonstrating Service Discipline/ADVANCED
ADDITIONAL JOB INFORMATION
This is an office based position in New York City, NY.
Are you attracted to change? Join Aetna Enterprise Intelligence, a flexible, collaborative, dynamic, highly skilled team contributing to transformative growth as this Industry Leader.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
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Job Function: Marketing