Aetna Multicultural Business Development Director in New York, New York

Req ID: 43923BR


The Multicultural Business Development Director provides strategic expertise to help Aetna LOBs invest in necessary Multicultural distribution channels and relevant offerings. This role will work across the enterprise to understand the unique needs of Multicultural consumers and drive a cross-functional effort to secure short and long term investment.

Fundamental Components:

SME responsible for developing the business plan for LOB investment of multicultural distribution channels and offering across the enterprise. Drives research and analytics and interprets opportunities of local market insights to help drive LOB investment of multicultural channel improvements and offerings. Responsible for understanding relevant key offering amongst the multicultural segments to repackage and drive value propositions to attract multicultural segments. Responsible for driving business plan for multicultural broker recruiting and engagement across the LOB's. Responsible for identifying and securing key affinity partnerships that will amplify Aetna's brand across multicultural segments. Responsible for assessing multicultural provider capabilities and developing business plan for in-language provider recruitment and engagement


5+ years experience, preferably in Multicultural marketing and or sales . Bachelors degree, MBA or related masters degree desired. Experience with small or mid-sized cross-functional initiatives, with a moderate degree of complexity. Demonstrated experience developing analysis, presentations and support material to successfully implement strategy or change initiatives.


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Join one of the most influential CMOs in the world as he and his leadership teams transform how Aetna engages with consumers and delivers on its brand promise to be part of members health care journeys. Be part of the team that will shape how Aetna pursues and delivers this promise to Multicultural consumers.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Planning