Aetna Multicultural Marketing Director in Santa Ana, California
Req ID: 43917BR
The Multicultural Marketing Director provides strategic expertise for all Multicultural Segments, and functions in support of the development and execution of marketing strategies and go-to-market plans that will drive member acquisition and retention. As a thought leader in Multicultural marketing, this role strengthens Aetnas brands by setting the strategy for several areas/markets by driving Multicultural segmentation and targeting capabilities that expand our business while building trust and loyalty with our members.
Serves as the multicultural marketing SME that supports the business with localized go-to-market planning. Has deep understanding of LOB strategy and multicultural segments to develop multicultural marketing plans. Thought leader that drives discussion, interest and investment of multicultural marketing across the enterprise. Helps LOB's identify multicultural sales growth and retention opportunities across all products and segments based on deep knowledge of regional markets and competitor intelligence, multicultural insights and LOB priorities. Drives research and analytics and interprets opportunities of local market segmentation, sizing and insights to help drive LOB investment of multicultural go-to-market strategy. Partners and builds relationships across the organization with LOB leadership, marketing, sales, provider strategy, care management, etc. to provide a cross-functional approach in targeting multicultural consumers. Aggregates local market and competitor insights, health marketing priorities, and multicultural opportunities as input to Marketing Strategy
10+ years of experience, 3-7+ years of experience working in Multicultural marketing. Bachelors degree, MBA or related masters degree desired. Multicultural thought leader with strong strategic, critical thinking, and conceptual abilities; ability to lead units strategic planning discussions Ability to influence others and interact with all levels of the organizationMultilingualism preferred
There will be 2 Directors, one for the Eastern Region and one for the Western Region - open to location - must have strong multicultural marketing experience
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Join one of the most influential CMOs in the world as he and his leadership teams transform how Aetna engages with consumers and delivers on its brand promise to be part of members health care journeys. Be part of the team that will shape how Aetna pursues and delivers this promise to Multicultural consumers.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing