Aetna Senior Marketing Coordinator - Dental and Vision Plans in Wellesley, Massachusetts
Req ID: 42724BR
Develop clear and memorable value propositions for each audience we market to. In particular, we demonstrate how the value multiple products is greater than the sum of its parts, e.g., Medical is better with Pharma is included.
Serve as a catalyst for change within the business by bringing an outside-in perspective to the business through customer, competitor, and marketplace insights.
Develop the baseline pitch for each product from which pitches can be easily customized for specific RFPs
Value proposition: Galvanize a common understanding of the core value proposition of each product across the organization so that we walk and work as one. We do this by articulating the value proposition for each core audience, e.g., member, plan sponsor, consultant/broker, doctors, etc. in plain language.
Develop market facing pitch experience: Work with sales teams to develop the baseline pitch decks, demos, journeys, etc. from which customized presentations can be created. Ensure individual pieces add up to a whole greater than the sum of its parts. Minimize fragmentation.
Develop content that helps Sales nurture prospect relationships throughout the sales cycle, e.g., thought leadership, cases, testimonials, etc. This includes developing an integrated mobile content tool for Sales quickly identify and access content.
5+ years of strategic marketing experience preferably in a B2B or B2B2C setting
Knowledge in one of the following healthcare business areas:
Group & supplemental insurance
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing