Aetna SEO Product Manager in Wellesley, Massachusetts
Req ID: 43780BR
SEO Product Manager
This position will provide guidance and strategy to drive organic traffic and business growth by implementing technical SEO best practices for multilingual sites and report on key performance indicators. Key to this role is the ability to provide data-driven insights which result in specific action plans and quantifiable business improvement. Our ideal candidate has an analytical mind, a natural curiosity to solve problems, and an interest in the digital world.
Perform thorough onsite and offsite SEO assessments Develop and manage onsite and offsite SEO strategies Execute keyword research and content analysis Advise and assist web site owners in executing and facilitating SEO Strategies Monitor and report on SEO performance Create and present monthly SEO reports Analyze site and competitive performance data to gain insight on SERP trends, issues, opportunities Run technical audits to ensure proper implementation of onsite and offsite SEO that could affect site indexation and rankings on search engines Explore opportunities for growth and brainstorm strategies to increase domain authority Ensure any major website changes are in line with SEO best practices Create technical specifications and site documentation for the development team Work alongside content curation, web design and development and social media departments to ensure all technical, content and social signals are being developed to help boost organic results.
Strong and diverse understanding of SEO auditing and reporting tools Strong understanding of technical SEO Strong understanding of current search engine best practices and guidelines SEO performance tracking: Site Health, Rankings, Link Profile, Content Interaction Experience creating onsite Technical SEO assessments and implementation guidelines Experience creating keyword and content strategies Experience interfacing with clients and internal teams to efficiently explain and execute SEO items Experience in quantifying marketing impact and SEO performance
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing