Aetna Sr Dir, Strategic Mktg in Wellesley, Massachusetts

Req ID: 42725BR


The Care Engagement Experience (CEE) Leader will serve as a key member of the Marketing staff charged with strengthening Aetnas retention, member satisfaction, and appeal to members by coordinating the development and delivery of a distinctive, branded member experience across the key health journeys that matter to our members. This role will bring critical insights to bear on member needs, behaviors, and attitudes, define and manage metrics which reflect our goals in experience delivery, will lead the process by which Commercial will put together and manage its ongoing experience improvement roadmap, and lead marketing initiatives which build branded breakthroughs.

Fundamental Components:

Leads in the development of innovative health engagement programs requiring cross functional, cross departmental coordination.

Leads in the development of Voice of the Customer feedback into the business on attributes and journeys that matter the most, on how we are performing, and on ideas for improvement

Works with Data and Insights areas to define member experience data required to understand the end to end experience of members.

Works with business partners across business segments to define the health journeys that matter most to members. Define these from a members perspective specifically in health episodes or life events, not insurance events

Creates meaningful reports to share member experience data with member-facing areas and sr. leadership


7-10+ years of experience as SME

Over 10 years leadership and management experience in customer experience delivery, ideally with a solid base of experience in health management program management; Experience in developing Voice of Consumer programs; Overall strong program management skills and experience project execution; Demonstrated relationship/collaboration skills


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing