Aetna Sr Strategic Marketing Coordinator in Wellesley, Massachusetts
Req ID: 43736BR
Aetna's brand promise: You don't join us, we join you. The Sr. Marketing Coordinator will connect all Care Services Marketing initiatives focused on bringing that brand promise to life. You will create a consistent value proposition and story for all Care Services, including Aetna's Care Model transformation, Aetna One Advocacy, Teladoc, 2nd Opinion Service, and any other new care products. In addition to these product integration responsibilities, you will lead the strategic marketing for Aetna's Teladoc offering and vet the strategic marketing needs for new services being considered for development.
Sr. Marketing Coordinator: Product Integration, New Products & Planning
Product value proposition integration. Galvanize a common understanding of Care Services value proposition, and articulate a differentiated value proposition for each audience (e.g., members, plan sponsors, brokers, colleagues, providers, etc.)
Strategic partnership. Collaborate with external vendors, such as Teladoc, to develop strategic marketing plans for non-proprietary services. This will include value propositions, content calendars, pitch decks, and member engagement strategies. Validate that behavior change hypotheses, messaging, and engagement tactics all connect back to the business objective and consumer need. Champion the Aetna brand to ensure harmony with our overall brand promise and avoid portfolio fragmentation.
Marketing innovation. Ensure new products introduced to Care Services marketing adhere to Aetna's brand promise. Support early stage marketing needs in the product development lifecycle including market assessment and consumer interest.
Marketing team champion. Connect peers within the Marketing organization to apply our greatest strengths to a product. Partners include Brand, the Internal Agency, Local Marketing, Consumer Engagement, Analytics, Intelligence, Digital Technology.
3-5 years of relevant strategic marketing experience. Adept at keeping a broad perspective and influencing decision makers. Interest in consumer health engagement. Modern marketer comfortable with digital and creative. Experience creating end-to-end, data-driven marketing plans that delivers results. A+ Powerpoint and storytelling skills.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Strategy development/4-6 Years
Functional - Marketing/Direct marketing/4-6 Years
Functional - Marketing/Sales support/4-6 Years
Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/Power User
Technical - Desktop Tools/Microsoft Outlook/4-6 Years/End User
Considered only for current internal teleworkers (East Coast)
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing