Aetna Dual Eligible Marketing & Sales - Product Implementation (48983BR) in Atlanta, Georgia
Req ID: 48983BR
The dual eligible program is an initiative that will bring in an untapped market segment to the Medicare membership. There is major expansion planned for this program into new markets across the country. This program will lay the groundwork for similar programs that can also drive the membership in our fastest growing segment and largest opportunity.
This person will create a local dual eligible marketing and sales program that can be leveraged across multiple markets. Leads and collaborates with multiple functions or units; develops and sets strategy.
The individual will work directly with markets sales teams and product on membership growth and marketing performance goals.
Ensures program effectively delivers and monitors results while creating recommendations for enhancements.
Manages collection and validation of information (from internal sources or through managing outside vendors) to make strategic marketing decisions and plans
Supports development and implementation of duals marketing and sales strategies and plans
Analyzes and interprets internal, market, sales and competitor information utilizing technology as appropriate; identifies underlying drivers of change and trends as base for future scenarios
Lead project management across internal and external stakeholders
Keeps the marketing and sales teams apprised of any new guidance passed down to the Marketing organization by both CMS and Medicare Business Segment
Collaborates with our internal creative team as well as external agency partners to ensure quality marketing material and campaigns
Collaborates with Distribution Team on the development of DSNP specific sales training
Develops plans to meet local market unique needs
Work with market and interpret sales reports for input
5+ years related cross-functional, project management experience - Product launch experience preferred.
5-7 years Marketing experience
Highly organized with attention to detail
Ability to work across the enterprise in matrixed environment
Experience in Medicare and Medicaid, DSNP preferred
Multicultural Marketing Experience a plus
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Sales & Service/Strategy development/4-6 Years
Marketing/Sales support/4-6 Years
Sales & Service/Sales administration, support, reporting/4-6 Years
- Desktop Tools/Microsoft PowerPoint/4-6 Years/Power User
General Business/Managing Sales Relationships/ADVANCED
Leadership/Collaborating for Results/FOUNDATION
Sales/Selling Products and Services/FOUNDATION
DSNP marketing and sales experience
Service/Demonstrating Service Discipline/FOUNDATION
WORKING WITH US
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product