Aetna Digital Experience Design Lead in Blue Bell, Pennsylvania

Req ID: 51079BR

The Digital Strategy and Operations function drives and delivers digital solutions enabling a personalized and relevant consumer experience with Aetna. The roles in this function are accountable to drive and support the channel strategy, operating plans, media management, and digital asset support and management.

Key Skills:

Apply strategic thinking and demonstrate awareness of business goals while striving for a highly usable and engaging end-to-end user experience. Define, socialize and implement best practices for user experience design, leveraging industry standards. Turn user experience ideas into practical, workable, testable concepts. Translate those concepts into recommendations that achieve simplicity. Have a hand in all aspects of design (UI/UX Design, mobile design, website design, and brand design.) and have the ability to design and deliver for a variety of platforms (web, mobile, tablets, etc.). Translate broad business requirements into detailed UI specifications, using a variety of tools and documents, including: sitemaps, paper prototypes or wireframes, user interfaces, screen mock-ups and style guidelines. Collaborate on documentation of user types, scenarios and tasks, as well as conceptual models and process flows. Collaborate with a cross-functional team including: project managers, designers, content specialists, site developers and IT leads to produce final screen designs and user interface specifications. Review final implementation of UI projects to ensure proper execution of the user experience and compliance with the specifications. Support the planning of qualitative and quantitative user research.Drive the development and evaluation of personas, user stories, and usability studies.Stay current on emerging industry trends and the competitive landscape to provide insight on ways to improve usability and website functionality. Contribute to UAT process for all new site enhancements with Digital and cross-functional teams. Requirements:

5+ years of experience as a user experience designer, interaction designer, or similar role designing mobile, web, and/or other on-device applicationsAn online portfolio or samples of work demonstrating experience creating user-centered mobile design solutions is a requirement for application3+ years of experience successfully leading design projects from concept to delivery to customers Proven experience with rapid, iterative design and development processes Experience planning, executing and reporting on usability testing of your design solutionsSkilled in visual, user-centric, and web-based design with expertise in user-centric design process and executionStrong customer advocate and use that to design scalable, effective UXDemonstrated visual design expertise; capacity for creating fun, highly usable designs and layouts, and a propensity towards simplificationFluency in best practices for mobile information architecture and design, as well as strong knowledge of usability principles and techniques. Familiarity with the technical considerations needed when designing for the mobile devicesAbility to prototype with industry standard tools or HTML, CSSThe ability to create high quality mockups and style guidesThe ability to quickly turn around rigorous wireframes and mockups quickly in a fast-paced, iterative environmentDemonstrated ability to work independently and as part of a teamExcellent communication, presentation, and interpersonal skills Passion for defining, articulating, and integrating the role of design within an organization Experience with creating complex, user-centric websites Familiarity with web and mobile technologies and their impact on both work practices and the feasibility of solutions Project management skills including: scope definition, deadlines, stakeholder management and corporate accountabilityExperience with the user-centered design (UCD) process and experience in designing transactional applications Solid understanding of information architecture, mastery of user interface design and strong visual design sensibilityProficiency in industry tools, such as: Adobe Creative Suite, Visio or Axure Excellent written, verbal, and interpersonal communication skills Preferred Skills:

Interactive agency experience Experience within Healthcare, major consumer brand or large corporate environmentExperience in or knowledge of website development or codingExperience working with mobile devices and technologies, including: iOS, Android, iPad Additional Job Information:

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing