Aetna Strategy Marketing Senior Specialist in Blue Bell, Pennsylvania
Req ID: 58088BR
Joint Venture Operations is a fast-paced, high growth division of Aetna. The department builds partnerships with provider organizations through innovative insurance reimbursement models and redesigned care delivery programs and technology solutions focused on population health management. We are redefining how payers and providers work together and achieving the triple aims of improved patient experience, improved quality of care, and lower cost of care per capita.
This role will be responsible for driving implementation of member marketing strategies, plans, and campaigns for our joint ventures.
Fundamental Components & Physical Requirements include but are not limited to:
Implements member marketing programs and plans to support business objectives and joint venture goals.
Acts as an advisor and uses marketing skills to contribute to the development of strategic company objectives.
Utilizes data and analysis to develop and support segmentation and targeting strategies that drive customer behavior.
Supports integrated planning and Omni-channel campaigns that result in consistent customer experiences.
Provides thought leadership and direction for marketing solutions.
Collaborates with internal and external business partners to align on the strategy and ensure coordinated execution.
Provides project management support including development of workflows, project plans, issues/risks logs, and dashboards; tracking progress and communicates project status on a regular basis; actively reporting to all impacted parties and resolving issues
Provides accurate, timely and insightful analysis in response to ad hoc requests
5+ years of progressive experience in marketing or a related field.
Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles.
B2B and/or B2C experience.
Experience in program, project, and vendor management.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Working on the Joint Ventures at Aetna is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare, working in partnership with leading providers. We are inspired to make a difference, and to empower people to live healthier lives.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product & Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.