Aetna UX Copywriter in Burlington, Massachusetts

Req ID: 51483BR


Aetna Digital's mission is to transform health and wellness via best-in-class digital and in-person experiences that engage people and motivate them to live their healthiest lives. We are responsible for executing this digital strategy by developing the product roadmaps and building the infrastructure and features that meet the needs of our business and exceed the expectations of the people we serve.

We have launched a major initiative to redesign, optimize and merge its disparate digital assets into a simpler set of cohesive and valuable experiences for our members. Our team is a startup-like business unit within Aetna, which is designing, building and delivering this new, integrated digital experience for our users. To achieve this, we've introduced new thinking, technologies and processes to our organization that allow us to adapt quickly to change, while allowing our team members to work autonomously, purposefully and to grow professionally.

Fundamental Components:

The growing design team at Aetna Digital is looking for an experienced UX Content Strategist/UX Copywriter to help demystify the complexities of healthcare for our users, motivate them to take smarter and healthier actions, and celebrate their successes with them. Were looking for a passionate person who can take an empathic approach towards explaining things like claims, benefits and plan details in digestible, meaningful ways. Because were dedicated to empowering better decision making, you're also familiar with recent research in behavior change. You Are comfortable working with multiple stakeholders in an enterprise setting, you enjoy working independently and you love problem-solving in cross-functional teams. However, the most important prerequisite is your passion for doing the right thing. With an audience of 20+ million people that's expected to grow quickly, you will have an impact. Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital (mobile & web apps).Work closely with the product and design teams team to source or create the right UI copy to educate, motivate and empower users.Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement.Provide proto-copy and content recommendations to our UX and UI designers to facilitate testing and iterative developmentCollaborate with marketing to create a seamless experience for users between products and contextsAdapt and evolve Aetnas existing brand voice style guide into specific versions for our productsCollaborate with our content strategists to build out standardized content models and templates.Coordinate copy approvals w/ legal, brand and compliance (incl. Accessibility).Author content in our CMS


8 years of web/mobile ux content strategy / copywriting experienceExperience working at the enterprise level (health care experience not required, but preferred)Experience authoring in content management systemsUnderstanding of how metadata can be used for personalization, targeting and information managementA passion for language and how it can influence behaviorAbility to create clear, concise and compelling contentExperience integrating brand voice into personalized or segment-driven contentRelentless attention to detailExceptional writing, editing and research skillsAbility to work collaboratively with multiple teams (Legal, Compliance, Design, UX,Product, Engineering, Marketing)Experience with Agile (especially SAFe) preferred


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Come Join Aetna Digital!

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Product