Aetna UX Writer/Content Strategy in Burlington, Massachusetts

Req ID: 57256BR


Aetna Digital's mission is to transform health and wellness via best-in-class digital and in-person experiences that engage people and motivate them to live their healthiest lives. We are responsible for executing this digital strategy by developing the product roadmaps and building the infrastructure and features that meet the needs of our business and exceed the expectations of the people we serve.

We have launched a major initiative to redesign, optimize and merge our disparate digital assets into a simpler set of cohesive and valuable experiences for our members. Our team is a startup-like business unit within Aetna, which is designing, building and delivering this new, integrated digital experience for our users. To achieve this, we've introduced new thinking, technologies and processes to our organization that allow us to adapt quickly to change, while allowing our team members to work autonomously, purposefully and to grow professionally.

Come Join Aetna Digital!

Fundamental Components:

Aetna Digitals growing design team is looking for an experienced Content Strategist or UX Writer to help demystify the complexities of health care for our users, motivate them to take smarter and healthier actions, and celebrate their successes with them. Were looking for a passionate, empathic person who can apply innovative approaches to helping people understand a wide range of health care subjects - whether its about insurance and benefits information or helping people take steps toward improved well being.

Because were dedicated to empowering better decision making, you're familiar with recent trends and research around behavior change.

You have experience working on digital products (both web and native mobile apps), you like collaborating with product management teams and you understand the factors that drive feature prioritization.

You're comfortable working with multiple stakeholders in an enterprise setting, translating complicated business requirements into meaningful content experiences and you love problem-solving in cross-functional teams (Product, Research, UX, and UI).

Youre interested in contributing to the evolution of content strategy practices at Aetna Digital. You like optimizing processes, youre a lifelong learner and you can succinctly communicate the value of content and content strategy to your partners across the organization.

The most important prerequisite is your passion for doing the right thing. With an audience of 20+ million people that's expected to grow quickly, every decision you make will matter and you will have an impact.

Core Responsibilities

Execute on content strategy in support of larger organizational goals and objectives

Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital

Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users

Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement

Collaborate with our Accessibility team to design a content experience that meets or exceeds WCAG guidelines

Provide copy of varying fidelity levels to our UX and UI designers to facilitate testing and iterative design

Collaborate with marketing to create a seamless experience for users between products and contexts


Produce documentation like content models or copy decks that facilitate publishing or more efficient copywriting implementation

Author content in our publishing tools

Background / Work Experience

6+ years experience working as a UX Copywriter or Content Strategist on digital products and services

At least 4 years experience working at the enterprise level (health care experience is a plus)

Experience authoring in content management systems

Understanding how metadata can be used for personalization, targeting and information management

A passion for language, and experience using it to influence behavior and promote change

Ability to create clear, concise and compelling content

Experience integrating brand voice into personalized or segment-driven content

Relentless attention to detail

Exceptional writing, editing and research skills

Experience working collaboratively with multiple teams (Legal, Compliance, Design, UX, Product, Engineering, Marketing)

Experience with Agile (especially SAFe) preferred

Experience creating design or content documentation (annotated wireframes, copy decks, page tables, etc.)


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.