Aetna Marketing Program Manager (PMO) - 49254BR in Hartford, Connecticut

Req ID: 49254BR


Responsible for the execution of priority projects and programs within the marketing organization in close collaboration with lines of business and driving cross functional work across the marketing teams. Leads initiatives from start to implementation acting as the catalyst to cross team collaboration. Understand business goals and strategic priorities to ensure initiatives fully execute on intended impact and sets strategic direction for the project.

May lead multiple simultaneous initiatives or be assigned to a larger multi-workstream program depending on complexity and size of the engagement. May develop specialization in supporting a specific line of business or may lead initiatives that are both varied and broader in nature requiring adaptability in supporting lines of businesses, products, or marketing disciplines.

Acts as single point of contact for the project driving accountability across the team. Manages initial project definition and scoping in partnership with the project sponsor, drives business case formulation, requirements articulation and documentation, success measures definition, project planning and critical path identification, risks and issue management and implementation. Brings the team together through regularly scheduled meetings, documents status for management reporting, and is able to summarize the project impact and status for executive level reporting. Drives the team with a sense of urgency while inspiring all contributors as a thoughtful leader.

Is an effective collaborator across all marketing teams including Marketing technology, Branding, Commercial and Government Marketing, Consumer Engagement, Sales, Legal and Compliance.

Key knowledge base includes Lean and Six Sigma practices, Marketing disciplines with focus on Distribution (internal sales, account management, broker/consultant) Marketing. Experience with Digital Marketing, Medicare products, Health Insurance Open Enrollment practices, and Health Insurance in general a requirement.

Requires knowledge of Excel, Word, MSProject, Tableau, and other project planning tools. Agile also a plus.


·Work with program leadership to size and scope work, consult on marketing needs, and design operating model for work to be supported including a recommendation on staffing needs and team charter along with a plan for work to be executed against and roadmap

·Manage end-to-end delivery of complex multi-disciplinary marketing related projects for a line of business articulating and managing the engagement through a comprehensive project plan within the defined scope of work. Manage milestones, issues, risks. Responsible for connection points across organizations, engagement of partners across creative, Lean Six Sigma, compliance, security teams.

·Develop strong and thoughtful relationships and deep understanding of business needs and strategies for assigned scope of work. Consultative influencing mindset.

·Track project impact, metrics, outcomes

·Manage executive summary status reports on project progress, risk, issues, and impacts


·5-8 years Project and Program Management experience

·3-5 years IT experience with particular focus on business facing implementation role

·3-5 years of marketing

·Solid experience in the industry with deep understanding of and government businesses

·Cross-functional leadership experience, program management experience, influencing, and change management skills

·Exceptional written and verbal communication skills, including listening and ability to explain complex ideas and technologies through

·Willingness to work outside of defined job description to establish new process or find a solution to new problems

·Ability to influence peers, leadership and lines of businesses (without having direct control)

·Lean Six Sigma

·Medicare business knowledge

·Marketing and Digital Marketing


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Management

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.