Aetna Project Manager/Lead - New tech marketing, content and user engagement - 49254BR in Hartford, Connecticut

Req ID: 49254BR

POSITION SUMMARY

Consumer Health & Services is a newly formed division of Aetna with the ambition to build the leading health technology and services franchise in the world, based on cutting edge analytics to influence consumer and provider behavior, resulting in improved health and more efficient resource utilization.

One of the company's highest priority initiatives is to launch new consumer-facing technologies to make healthcare more real-time and user driven. This role will be front-and-center as the PMO lead for the marketing, content and user engagement of these new technologies.

Fundamental Components:Aetna is looking for an experienced Project Manager to lead the launch the new user engagement focus. This is a fast-paced, startup-like environment. As a leader on our team, you will be responsible for managing the timelines, deliverables and budget for a high-profile project that stretches across Marketing capabilities, including Agency, Marketing Tech, Media, Social, and Marketing Analytics. Additionally, this role will collaborate within Aetna with the Product and Program leads, as well as outside partners who play a critical in product development

Planning & Budget Management:Orchestrating a cross-capability execution plan for DTC acquisition and B2B Plan Sponsor engagement (but not limited to): · Build resource and allocation models across Marketing Capabilities · Manage and maintain marketing budgets across marketing channels · Identify and flag project risks and socialize to stakeholders · Deliver monthly reporting on key milestones and progress

Project Management:Participates in the Institutionalization of effective cross-functional Project Management Office discipline across enterprise .Display a strong knowledge of Aetna's Marketing and Sales organizations, and how those organizations can integrate most effectively with channel partners within Aetna.Lead project management efforts and align with peers in Product and outside partners on delivery and management of all marketing deliverables. Drive adherence to deadlines, using inter-dependent project planning tools and daily communication/check-ins with capability leads on progress, including gap/solution management and solving for cross-capability dependencies Align Marketing deliverables with the product/marketing roadmap, leading an ongoing stream of releases, where marketing would support messaging and content. Understand and anticipate lead times for development needs, and negotiate barriers to progress within Aetna Lead team members in identifying synergies and opportunities across projects to leverage resources & maximize outcomes. Orchestrating daily cross-capability check-ins, follow-ups and problem-resolution Knowledge of agile product development principles and alignment with Marketing deliverables.

Talent Management:May manage, coach and mentor Serves as Business group lead or SME BACKGROUND/EXPERIENCE desired:10+ years of Project management experience. Experience managing complex project teams required. Experience working with Marketing capabilities (Analytics, Technology, Product, Experience) and channels (direct mail, email, media, etc.) required. Experience in consumer-facing health tech a plus

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

LICENSES AND CERTIFICATIONS

Project Management/Project Management Professional (PMP) is desired

ADDITIONAL JOB INFORMATION

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Job Function: Management