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Aetna Director of Business Development & Marketing - NY Medicaid Health Plan (52257BR) in New York, New York

Req ID: 52257BR

Aetna Better Health of NY is hiring a Director of Business Development & Marketing to support our growing NY Health Plan.

Director of Business Development & Marketing: Responsible for developing and implementing marketing and business strategies to drive membership growth. Leads, develops and sets the strategy for multiple functions and units. Accountable for department's contribution to health plans membership growth and relationships with providers, business associates, the department of health and local community representatives.

Fundamental Components:

(*) Implements long-term and short-term strategic growth priorities

(*) Oversees marketing/membership growth, intake (enrollment), Medicaid recertification and community relations teams

(*) Develops workflows to ensure efficiencies within and across teams

(*) Works closely with Medical Management, Operations and Finance to execute membership growth-related strategies

(*) Builds and restores relationships with providers and business associates

(*) Engages community organizations and representatives

(*) Incorporates the use of technology in the execution of strategies

(*) Conducts regular analyses of the market to identify opportunities and anticipate challenges

(*) Implements marketing strategies and plans

(*) Analyzes and interprets internal, market and competitor information utilizing technology as appropriate; identifies underlying drivers of change and trends as base for future scenarios

(*) Provides information or recommendations regarding creation, change or abandonment of a place, a product, or a marketing program

(*) Creates frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats

(*) Provides analyses and/or recommendations regarding health plan marketing/membership growth priorities and resource allocations to geographic markets, market segments, products, or programs

(*) Stays current on health plans objectives and industry practices; identifies and anticipates industry trends

(*) Develops alternative courses of action and recommends strategic direction for marketing and membership growth

(*) Interacts with Senior Management (VPs and above) in effective dialogue


(*) 5+ years experience managing large teams.

(*) 3-7+ years of experience as SME

(*) Knowledge of value based payments

(*) Track record of building relationships

(*) Knowledge of NY Medicaid market (Managed Long-term Care a plus)


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - General Management/Multi-functional management: < 25 employees/4-6 Years

Functional - Marketing/Strategy development/4-6 Years

Functional - Marketing/Competitive intelligence/4-6 Years

Functional - Marketing/Market Research/4-6 Years


Opportunity to lead membership growth and marketing strategy for a growing managed long-term care plan that is part of a large Fortune 50 company in the NY market.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.