Aetna Senior Writer (Communications) in New York, New York

Req ID: 55776BR


A copywriter (ideally with graphic designer skills) who will be responsible for creating highly compelling, persuasive, and mostly short-form communications across channels to drive behavior change campaigns focused on improving health outcomes for our almost 40 million members.

Fundamental Components:

This position involves applying behavioral economic principles and an understanding of personas to write and design highly personalized marketing campaigns. This most often comes in the form of direct mail and e-mail, but would also include call scripts (live and IVR) as well as guiding content for digital channels such as the mobile app, SMS, social media, the Aetna website, etc. This is an extremely impactful and exciting role that is best suited for someone who is passionate about applying their writing / creative skills to build meaningful content and user experiences to disrupt healthcare. Individuals should be flexible, and able to react and quickly adapt to strategic changes and roadblocks.


  • 5-7 years experience in professional writing in an advertising or marketing environment including but not limited to e-mail, direct mail, call scripts, SMS, social media content

  • Energetic, action-oriented and passionate about changing healthcare

  • An interest in partnering with data science teams to drive more insight into personas and to build better content

  • Ideally, writing skills would be supplemented by basic graphic design skills (at least, using WYSIWYG tools like Stripo, Salesforce Marketing Cloud Content Builder, etc to put their writing content into e-mail templates)

  • Experience with graphic design tools a major plus (e.g., Adobe Creative suite, Photoshop, Illustrator, InDesign)

  • Experience in healthcare and Medicare a plus

  • Experience with Agile Marketing also a plus


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Communications/Member communications/

Functional - Marketing/Direct marketing/

Functional - Communications/Design production - electronic/

Functional - Communications/Design production - print/


Technical - Multimedia/Adobe Illustrator/1-3 Years/

Technical - Multimedia/Adobe Photoshop/1-3 Years/


As your teams communications lead, you will partner directly with business executives, marketing strategists, data scientists, and other creative talent to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job!

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.