Aetna Sr. Analytics Consult. in New York, New York
Req ID: 50598BR
The Behavior Change Pod Team is focused on changing healthcare. The team consists of cross-functional practitioners who are dedicated to testing variations of marketing campaigns to improve health outcomes. Increasing med. adherence, improving teledoc usage, stopping smoking and driving up the breast cancer screening rate are just a few of this teams priorities. The team is focused on applying behavioral economics and analytics to systematically identify for each type of consumer what is the best type of intervention, including channel sequence, message and use of incentives to drive behavior change. This is all part of a concerted effort to improve healthcare and disrupt health insurance.
A technical campaign execution leader who will be responsible for programming and executing cross-channel complex behavior change campaigns, dedicated to improving health outcomes. For example, given a set of requirements for how a campaign should flow i.e., make this phone call with this script, then send an e-mail, then have a pharmacist communicate this message and if they change their behavior mail a gift card, accordingly program this into our workflow systems to execute this behavior change pilot. This is a technical position and someone who will work closely with our data engineering organization.
Fundamental Components: Responsible for campaign execution including design and programming. This will involve both some custom development based on internal systems as well as use of the salesforce marketing cloud and journey builder. Performing day-to-day email marketing operations including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of cross-channel campaigns. Working closely with Aetna's in house digital designers in maintaining and updating email template/design consistency across the board. Partnering effectively with cross-functional teams to drive successful campaign execution including reporting/analysis, brand/business leaders. Assisting in data analysis. Contact management, list pulls, data validation and campaign management. Proactively identifying opportunities for process improvement and reducing execution complexity.
BACKGROUND/EXPERIENCE desired: Bachelors degree in a technical or quantitative discipline At least 2 years of experience programming cross-channel campaigns Technology skills SQL, HTML, Java, R, Python, Salesforce marketing cloud, Hadoop Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability Strong quantitative skills and desire to make data-driven decisions
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Data & Analytics