Aetna Sr Communications Cnslt- 52591BR in New York, New York
Req ID: 52591BR
Office based in New York, NY No telework option at this time.
This position on Aetna's Digital Communications team plays a key role in further shaping and advancing Aetnas digital communications and thought leadership efforts. Reporting to the Director of Digital Communications, this is a highly visible and collaborative position. Working closely with Enterprise Communications leads and other business partners, you will help them achieve their communications goals by creating innovative digital content and engagement plans to help reach varied audiences with Aetnas story.
You should be a digital communications pro, skilled at managing multiple projects simultaneously and working across teams in a matrixed organization. You have proven yourself capable of exerting influence on others without direct management responsibility a true team player who thrives on regular interaction with team members across the organization.
This position will be based in our New York City office.
Work across Enterprise Communications to plan and execute digital communications and engagement, from audience identification through content & channel strategy.
Support Aetnas key communications narrative themes with unique digital engagement plans that ensure effective strategies and tactics to engage desired audiences. Serve as an internal consultant and partner with communications leads for each of these initiatives.
Manage and grow our employee advocacy program with LinkedIn, including managing content curators, monthly metrics, training
Work closely with and influence teams responsible for digital content production to ensure content is appropriately planned, targeted to and adapted for audiences across digital and social channels.
Publish on digital media channels as needed: externally (LinkedIn, Twitter, Aetna.com) and internally (intranet)
Identify new and innovative ways to grow and engage audiences.
Tell the Aetna story in new and exciting ways, including infographics, video and animation.
Monitor internal social conversation on our intranet and work with teams to respond to comments
Requires advanced knowledge and specialized expertise in at least one communication discipline and experience in one of several sub-disciplines (may include media/public relations, internal/executive communications, public affairs, and marketing or community relations).
Experience developing and executing successful communication programs at the enterprise level or for major business organizations.
Experience in writing and editing all kinds of communication on short notice and as part of long-term initiatives..
Track record of proactively identifying and pursuing relevant opportunities that resulted in increased audience awareness and understanding of the core message(s).
Demonstrated ability to build relationships and collaborate with other communication professionals toward a common goal.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Enterprise Communications is committed to effectively articulating the value Aetna provides to customers, members, providers, the general public and our own employees. Our trademark is clear, compelling, timely and relevant strategic communications that protect, build and broaden Aetnas reputation as a thought leader and industry pioneer.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Communications