Aetna Hispanic Regional Marketing Manager (Medicare Advantage) in Plano, Texas

Req ID: 56589BR


The Hispanic Regional Marketing Manager (RMM) is responsible for supporting the Medicare Advantage line of business by developing and executing direct-to-consumer marketing strategies and their corresponding tactical executions for the Regional markets he/she is responsible to oversee. Using the National strategy as the basis, the RMM work in close collaboration with their local market partners, the greater Medicare marketing team, and sales business partners to drive membership acquisition, retention, and revenue growth.

Fundamental Components:

  • Develop and direct the local market strategy and tactical operating plans with the Regional/local teams, with a significant focus on the Hispanic population

  • Optimize marketing plans to support increased market share

  • Analyze local market results, competitive landscape and other key market and consumer insights to determine regional opportunities and message positioning

  • Represent Region and Product points of view to greater Marketing team to deliver effective marketing messaging in the local markets

  • Support member retention and provider relations marketing efforts

  • Liaison between Marketing, external agencies and Regional sales team

  • Regional marketing budget management

  • Help seniors to get on their path to better health by ensuring our strategy effectively communicates how Aetna takes care of them Body, Mind and Spirit


8+ years of experience in Marketing, Agencies or Consulting roles, with 2-4 years of experience working with the Hispanic population

Heavy Direct-to-Consumer online and offline marketing experience, B2B is a plus

Highly communicative team player, adjusts to working style/needs of others to establish strong relationships

Outstanding relationship management and communication skills

Healthcare or Medicare experience is a plus, not required

Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions

Strong tactical execution skills

Attention to detail and ability to juggle multiple priorities at the same time

Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization

Fluent Spanish speaker


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

Telework Specifications:

Other potential cities include;


San Antonio


Southern Florida


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.