Aetna ED, Data Science in San Francisco, California
Req ID: 50695BR
Why Aetna? Looking for opportunities to use cutting edge technologies analyzing petabytes of data in a world class Hadoop cluster finding useful insights and innovative ways to guide consumers in their journey to wellness and helping them achieve their health ambitions whether its playing tackle football with their grandkids or running the Inca Trail Marathon? Aetna's Member Analytics team is focused on delivering strategically-impactful products to our members across all life stages to feel the joy of achieving their best health, in their own way.
Highly visible Executive Director, reporting to the Vice President of Customer Analytics, responsible for directing the analytics which is critical to the success of the Aetna mission to transform healthcare. Leads a 10+ person organization across multiple managers owning digital marketing and analytics. Industry leader in innovative ideas in consumer-focused digital marketing and analytics.
This role is an extremely high-profile analytics leader that will define the vision, strategy and execution of highly innovative customer engagement campaigns, using cutting edge datasets. Aetna is looking to change the healthcare paradigm, and this role will be at the forefront. You are a thought leader in test and learn as well as agile marketing and have experience leading analytics teams working with highly sophisticated datasets.
Solely responsible for the success of analytics programs and developing strategic solutions that satisfy analytics needs across products, segments and clients.
Impact-oriented, analytics and business leader to manage an analytic organization aimed at revolutionizing customer experience through marketing and customer-centric digital innovation.
Provides strategic leadership and proactively recommends innovative research techniques, immersions and communications opportunities.
Sets the direction for the company on the development of statistical/analytical procedures, processes, policies, experiment design, performance monitoring reports and KPIs to support customer lifecycle management (CLM) and optimize learning
Partners with both internal organizations (Marketing, Digital Products, Finance, etc) and external non-vendor partners to develop comprehensive member engagement strategy through personalized contextual customer targeting/engagement and improve customer experience (CEX).
Deep knowledge and leadership in statistical analysis, transaction, social, and behavioral data to model consumer health behavior drivers, obstacles, and activation.
Partners with marketing product executives and office of chief medical officer to understand key business questions and member engagement objectives; translating questions and objectives into well-defined analytics proposals to achieve business strategy.
Sets business priorities and executes plans including: tracking of initiatives, prioritizing, managing analytics implementation initiatives, budgets and stakeholder expectations.
Demonstrated experience leading and setting the direction for large analytics teams focused on agile marketing, test and learn, and campaign management
Industry leader in customer segmentation, CLV, health behavior/activation models, experiment design, and latest researches/findings in the field of behavioral economic
10+ years of relevant experience with leadership responsibilities;
5+ years of experience managing and cultivating close working relationship with external partners, in a joint development setting, designing and developing analytic based digital engagement solutions.
Extensive experience in consulting, analytics, or digital agency background strongly preferred
Excellent strategic thinking capabilities with ability to derive insight and recommendations from data
Extensive experience with digital marketing and emerging industry trends
Experience and leadership around data mining tools, hyper parameter tuning, and structural risk minimization techniques.
Demonstrated experience leading and managing large cross functional teams.
The highest level of education desired for candidates in this position is a Master's degree.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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