Aetna Hispanic Regional Marketing Manager (Medicare Advantage) in Sunrise, Florida
Req ID: 56589BR
The Hispanic Regional Marketing Manager (RMM) is responsible for supporting the Medicare Advantage line of business by developing and executing direct-to-consumer marketing strategies and their corresponding tactical executions for the Regional markets he/she is responsible to oversee. Using the National strategy as the basis, the RMM work in close collaboration with their local market partners, the greater Medicare marketing team, and sales business partners to drive membership acquisition, retention, and revenue growth.
Develop and direct the local market strategy and tactical operating plans with the Regional/local teams, with a significant focus on the Hispanic population
Optimize marketing plans to support increased market share
Analyze local market results, competitive landscape and other key market and consumer insights to determine regional opportunities and message positioning
Represent Region and Product points of view to greater Marketing team to deliver effective marketing messaging in the local markets
Support member retention and provider relations marketing efforts
Liaison between Marketing, external agencies and Regional sales team
Regional marketing budget management
Help seniors to get on their path to better health by ensuring our strategy effectively communicates how Aetna takes care of them Body, Mind and Spirit
8+ years of experience in Marketing, Agencies or Consulting roles, with 2-4 years of experience working with the Hispanic population
Heavy Direct-to-Consumer online and offline marketing experience, B2B is a plus
Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
Outstanding relationship management and communication skills
Healthcare or Medicare experience is a plus, not required
Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
Strong tactical execution skills
Attention to detail and ability to juggle multiple priorities at the same time
Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
Fluent Spanish speaker
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Other potential cities include;
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product & Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.