Aetna Consultant/Broker Marketing Director - 57179BR in Wellesley, Massachusetts

Req ID: 57179BR

POSITION SUMMARY

The Marketing Director, Distribution Partners, is responsible for supporting segment and business marketing through marketing strategy development, implementation and utilization of various Aetna marketing suppliers, enablers, content developers and publishers.

Fundamental Components:

  • The Marketing Director, Distribution Partner Marketing, works with the Sr. Director and team to develop and manage the overall Distribution Partner marketing strategy, including go-to-market plans. Manages the execution of these plans for Strategic Distribution Partners and aligned business segments and markets to drive member acquisition, retention and growth. Works with various business and marketing partners to create and execute plans on a regional and/or national level, across multiple touch points.

  • Leads development and implementation of overall Distribution Partner marketing strategy, including brand strategy, value proposition, messaging platform, performance metrics, monitoring and evaluation.

  • Works with Sr. Director to direct data & analytics, market research and competitive intelligence activities to determine how information impacts sales and marketing activities and strategy development.

  • Works with Sr. Director and Data & Analytics, Enterprise Intelligence and Informatics to analyze and interpret internal data and trends, market and competitor information; identifies underlying drivers of change and trends as base for future scenarios.

  • Collaborates with Marketing Manager(s) to develop and manage program-specific strategies and projects to drive growth and retention through private Exchanges, open enrollment, direct marketing, product marketing, cross-sell, events, sponsorships, etc.

  • With program/project manager, establishes and manages cross-functional project teams and meetings, acts as liaison between various business and marketing constituents on a day-to-day basis to ensure alignment of overall business plans and activities.

  • Partners with various marketing partners to develop and deploy strategic market solutions that help the business achieve their goals ensuring all work is on strategy and meeting client expectations.

  • Leads key distribution marketing projects and cross-functional workgroups, such as a new initiative with Strategic Partnerships, Community Activation & Local Marketing (CALM) and Marketing Technology (MarTech) to evaluate current state distribution partner communications and digital experience to create an improved future state.

  • Stays current on business objectives and industry practices; identifies and anticipates industry trends; develops alternative courses of action and recommends strategic direction of Marketing and business partners.

Interacts with Senior Management in effective dialogue

BACKGROUND/EXPERIENCE desired:

10+ years experience.

3-7+ years of experience as SME

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

LICENSES AND CERTIFICATIONS

Marketing/ is desired

Communications/ is desired

Leadership/ is desired

Sales/ is desired

FUNCTIONAL EXPERIENCES

Functional - Marketing/Strategy development/7-10 Years

Functional - Marketing/Communications/4-6 Years

Functional - Leadership/Lead a major product launch/1-3 Years

Functional - Project Management/Plan management/1-3 Years

Functional - Project Management/Project Leader/1-3 Years

TECHNOLOGY EXPERIENCES

Technical - Desktop Tools/Microsoft Outlook/4-6 Years/End User

Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/End User

ADDITIONAL JOB INFORMATION

The Distribution Partner Marketing team is a newly created team, supporting a newly focused Strategic Partnerships business organization. This new team provides an exciting opportunity to build things from the ground up, creating, shaping and influencing the successful creation of a team, operating model and effective marketing strategy and plan.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.