Aetna Key Account Marketing Manager, Group Medicare - 46852BR in Wellesley, Massachusetts

Req ID: 46852BR


Owns the development and implementation of marketing programs for a key account including:

B2B client management and communication

Influencer communications

B2C journey and acquisition

Fundamental Components:

-Defines the Plan Sponsor and member experience for a critical Group Retiree customer

-Organizes annual acquisition efforts including all materials and promotions

  • Leads the customization of all materials for the account

  • Coordinates across the marketing organization, the Group Medicare account management and product team and external agencies

  • Plans, writes and edits communications materials (e.g., publications, marketing materials, ads)

  • Partners with analytics or market intelligence to develop and support segmentation and targeting strategies based on insights and data to drive customer behavior

  • Maintains brand integrity and ensures the customer experience aligns to Aetnas or LOB brand strategy. Supports product portfolio branding where necessary.

  • Drives integrated marketing planning and omni-channel campaigns that result in consistent experiences


    7+ years Marketing work experience


    The highest level of education desired for candidates in this position is a MBA.


    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Marketing